Redesign of one of the most popular portals about contemporary culture in Belarus. Changes concerned not only the website, but also visual identity of the project. The logo presents the name of portal stylized on Soviet lettering. Choice of such an aesthetic direction was conditioned by provocative nature of the newspaper that is visible in its authors’ attempts of deconstruction of Belarus cultural reality. Redesign met ambiguous public criticism, yet it helped the project by raising its popularity.


kyky.org – Ilya Navumenka